Tired of getting your emails sent straight into someone's spam folder?
In this article, I'll discuss how NOT to get your emails flagged as SPAM. I've also included the ultimate spam trigger words list that you should avoid.
From now on, I want you to imagine that your target’s email inbox is an exclusive nightclub.
You’re wearing your favorite outfit, you step out of your cab, and you get in line. Only one thing separates you from all the fun times in store…
Whether you’re sending 10,000 emails at once or one email at a time, you are a smart email marketer when you know the difference between words that trigger spam filters and inbox bound words that grab your target’s attention and piques their interest.
Pulling this off is not always easy. Some people even claim that email marketing isn’t effective anymore. I have a feeling the same people are the reason we now have spam filters. Let me tell you, it IS still very effective.
Spam keywords are labeled such for a reason. Spammy words are really just signals of annoying behaviors. Therefore, I have broken down the ultimate spam trigger words list into six annoying behavior groups.
Avoid these behaviors and their respective spam words if you can help it. In your emails, you don't want to come off as:
-
1.
Needy (making exaggerated claims)
-
2.
Sleazy (being too pushy)
-
3.
Manipulative (sudden/unnecessary urgency)
-
4.
Cheap (no pre-qualification/everybody wins)
-
5.
Far-fetched (too good to be true)
-
6.
Shady (ethically/legally questionable)
In addition to the behaviors and words to avoid, I’ll include a few tips to try instead.But don't forget one of the most important aspects of your email campaign: the subject line. If the subject line sucks, no one will even open your email.
So… to paint my nightclub analogy a little better let’s call this club, Club Value. You’re in line. There are two bouncers at the door. Neither of them know who you are. Both are looking for any reason to deny you entry.
One bouncer is trained to detect email spam trigger words and the other bouncer is trained to detect annoying spammy behaviors. If you play it cool, you’ll make it inside. If you brought your A-game, the club owner (the target) may come and hang out with you.
Avoid Making Exaggerated Claims with Spam Trigger Words
If you truly have something of value, you do not have to be needy. Here are some words and phrases that sound desperate. No matter how tempted you are, don't make exaggerated claims, ever!
-
1
#1
-
2
100%
-
3
100% free
-
4
100% satisfied
-
5
50% off
-
6
Ad
-
7
All New
-
8
Bargain
-
9
Best Price
-
10
Bonus
-
11
Brand New Pager
-
12
Claims not to be selling anything
-
13
Cost
-
14
Costs
-
15
Credit
-
16
Discount
-
17
Don’t delete
-
18
Email harvest
-
19
Email marketing
-
20
F r e e
-
21
Fast cash
-
22
For free
-
23
For instant access
-
24
For just $xxx
-
25
For just $yyy
-
26
For only
-
27
For you
-
28
Free
-
29
Free and free
-
30
Free consultation
-
31
Free dvd
-
32
Free gift
-
33
Free sample
-
34
Free trial
-
35
Free website
-
36
Gift certificate
-
37
Give it away
-
38
Giving away
-
39
Giving it away
-
40
Great
-
41
Great offer
-
42
Incredible deal
-
43
Insurance
-
44
Internet market
-
45
Internet marketing
-
46
It’s effective
-
47
Lower interest rate
-
48
Lowest interest rate
-
49
Lowest insurance rates
-
50
Lowest price
-
51
Luxury
-
52
Luxury car
-
53
Mortgage
-
54
Mortgage rates
-
55
Name Brand
-
56
New domain extensions
-
57
One hundred percent free
-
58
Outstanding values
-
59
Please read
-
60
Prize
-
61
Prizes
-
62
Profits
-
63
Promise
-
64
Promise you
-
65
Sale
-
66
Sales
-
67
Sample
-
68
Satisfaction
-
69
Satisfaction guaranteed
-
70
Stainless Steel
-
71
Stuff on sale
-
72
The best rates
-
73
We hate spam
-
74
Web traffic
-
75
Will not believe your eyes
Avoid Sounding Sleazy or Being too Pushy with Spam Words
Nobody likes to be pressured. Notice how the following words and phrases make you feel a little hesitant. They sound sleazy and pushy. Don't be one of those people.
-
76
Accept credit cards
-
77
Accordingly
-
78
As seen on
-
79
Avoid
-
80
Cannot be combined with any other offer
-
81
Check
-
82
Check or money order
-
83
Click
-
84
Click Below
-
85
Click Here
-
86
Click to remove
-
87
Compete for your business
-
88
Deal
-
89
Debt
-
90
Direct email
-
91
Direct marketing
-
92
Do it today
-
93
Don’t hesitate
-
94
Form
-
95
Free access
-
96
Free instant
-
97
Full refund
-
98
Investment
-
99
Investment decision
-
100
Life
-
101
Life insurance
-
102
Lifetime
-
103
Mail in order form
-
104
Month trial offer
-
105
Never
-
106
Not junk
-
107
Not spam
-
108
Notspam
-
109
Now
-
110
Obligation
-
111
Offers
-
112
One time mailing
-
113
Only
-
114
Only $
-
115
Open
-
116
Opt-in
-
117
Order
-
118
Order now
-
119
Order shipped by
-
120
Order status
-
121
Order today
-
122
Orders shipped by
-
123
Pennies a day
-
124
Per day
-
125
Per week
-
126
Phone
-
127
Presently
-
128
Price
-
129
Prices
-
130
Print form signature
-
131
Print out and fax
-
132
Priority mail
-
133
Produced and sent out
-
134
Purchase
-
135
Quote
-
136
Rates
-
137
Refund
-
138
Regarding
-
139
Removal
-
140
Removal instructions
-
141
Remove
-
142
Save up to
-
143
Serious only
-
144
Shopper
-
145
Sign up free today
-
146
Solution
-
147
Strong buy
-
148
Subscribe
-
149
Take action
-
150
Tack action now
-
151
Tells you it’s an ad
-
152
Terms and conditions
-
153
The following form
-
154
Trial
-
155
Trial unlimited
-
156
Unlimited
-
157
Unlimited trial
-
158
What are you waiting for?
-
159
What’s keeping you? Nl1Unsubscribe
-
160
Visit our website